Game Changers Volume III, April 2011

A Troyanos Group, Ltd. Publication	Volume III, April 2011
Today’s Greatest Marketing Secret: Telling Stories in 8 Words or Less… By Carl Nichols CEO and Co-Founder, David ID “Linguists and anthropologists generally agree that story telling has been the most effective way to penetrate and stick a message in the human mind since minds were invented. Something in our hard wiring actually hypnotizes us when we hear the words: “Let me to tell you a story….”	A Moveable Feast: Rich Media and Handheld Devices By David C. Hickman Thought Leader, Idea Distillery “Mobile is the “television” of the 21st Century, but, not simply for the obvious reasons. Yes, the technology is similar; yes, some of the same players are still involved. However, the biggest similarity is perhaps the least discussed–cultural change. Mobile is going to affect society in ways not yet imagined, let alone understood….”
The Challenge of True Integration By Jeff Harris President and Chief Creative Officer, Cupani “In the world of marketing, the word ‘integrated is thrown around a lot today. It’s the new buzzword as ‘CRM’ or ‘one-to-one marketing’ was a few years ago. The idea of true integration is a good one. But, if done wrong or not thought through, the real cost of integrated marketing is much greater than any perceived savings or profits….”	Go Ahead and Jump on the Social Media Wave—But Don’t Forget Your Marketing Umbrella By Debbie Laskey, MBA Marketing and Brand Specialist “We all want to create buzz for our products, services, and brands. But today, all anyone ever seems to talk about is social media. While social media has much to offer, too many business leaders are getting caught up in the social media buzz at the expense of traditional marketing….”
Are You Flying in the Dark With Your Marketing Budgets? By Michael Wolfe Senior Director of Marketing Science, BBDO “Marketing-mix modeling is a major undertaking to link all of a firm’s individual marketing efforts, including direct marketing, mass media, online and offline media, to retail or end-user sales over time. This is done by developing predictive econometric models, of a firm’s sales over time and, in so doing, replicates the period patterns and “lifts” in company sales….”	The New Mainstream: Who are they? Where are they? By Peg North Strategy and Business Development, EthnicTechnologies.com “There are major shifts in former minority populations, which are now majorities in some areas. These changes are so dramatic that these groups are now referred to as The New Mainstream. Hispanics are the most populous. African Americans are also growing, but percentage-wise, Asians are growing most quickly….”
Online Marketing Success Metrics Are Changing. Are You Keeping Up? By Lisa Hannah Director of Marketing, Janrain “The advent of social networks, the noisy nature of the web and our reliance on friends to inform decisions have led to a shift in success metrics for a website. Today to get ahead, we need to track the quality of visitors to our site, how these site visitors interact on our site, and how they share our content. These new metrics are forcing marketers to create more engaging content and experiences….”

The Troyanos Group, Ltd. is an Executive Search and Consulting firm specializing in Marketing and Marketing Communications. http://www.troyanosgroup.com/

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