Newsletter Archive
Past issues of the Game Changers newsletter can be viewed using the links below.
| December 2011
Rob Dickson asks why marketing communications firms so rarely focus on exit strategies, Kelley Connors suggests ways healthcare firms can more effectively market to women, and Mac Love rhapsodizes about product packaging and the tangible benefits originality can bring. In our first installment of Game Changers Live, we interview Ian Baer, Chief Strategy Officer for Rauxa. Tim Searcy of ACCENT Marketing Services discusses the difference between a ‘call center’ and an ‘engagement center,’ Andrew Salzman from The Chasm Group talks about corporate resurrections, Larry Gorkin from Stonebridge Consulting looks for lessons in HP’s recent headaches, and Denis Jakuc reminds us that the quality of your marketing words will always trump their quantity. When it comes to leadership and management, it’s hard to find a more authoritative voice than Bob Herbold, former COO of Microsoft. He’s distilled the experience of decades into a new book, and we were honored that he penned an executive summary for The Game Changers. The Troyanos Group was fortunate to get a sneak peek at MaryLee Sachs’s highly anticipated book, expected to be released at the end of July 2011. In it, she discusses the ways in which the convergence of brand and reputation is disrupting marketing, particularly when it comes to the line between marketing and public relations. Our May release was a special edition commemorating the release of Bob Pearson’s new book Pre-Commerce: How Companies and Customers Are Transforming Business…Together. An extensive excerpt was published as a companion article here at The Troyanos Group site. Seven features–ranging from Carl Nichols’ missive on eight-word storytelling to Lisa Hannah’s discussion of online marketing success metrics–made this issue our largest to date. Our own Dennis Troyanos leads off with observations about database marketing, and Jim Wheaton argues that database marketing fails to provide real insight into customer behavior. Avi Dan offers some useful advice on hiring an ad agency, Paul Squirrell talks about monitoring trends on social media, Suzanne Kyba sings the praises of underappreciated “brand evangelists,” and Eric Tolkin takes a contrary view of integrated marketing. Our August issue covered a diverse array of topics, ranging from Al Kenney’s discussion of incentive programs in pharma marketing to an examination of the economics of storytelling by Tony Hodges and Rick Ray. In a Game Changers exclusive, Jim Joseph, President of Lippe Taylor Brand Communications and author of the new book The Experience Effect, talked about building business through delivery of a consistent and memorable brand experience. The CEO Show’s interview with Lester Wunderman and David Sable (Founder and COO of Wunderman, respectively) headlined our May newsletter. It also includes the second of our CMO Corner interviews, this one with Alexis Cardona, the new CMO of Transitions Optical, and two other articles. |
| March 2010:
The March newsletter features interviews with Barry Herstein, PayPal’s GM for North America, and Frank Harvey, CMO of Liberty Medical, as well as four other articles. |
| January 2010:
Our January newsletter showcased an interview with Cella Irvine, CEO of About Group, as well as three other articles including one by our own Norman Sherman. |
| Fall 2009:
Our inaugural Game Changers newsletter features a transcript of the CEO Show’s interview with Reid Hoffman, CEO of LinkedIn and four other articles including one by our own Dennis Troyanos. |
