The CMO Corner

The Chief Marketing Officer role is arguably more demanding than it’s ever been and more important than it’s ever been.  As the economic environment has put increased market pressures on organizations to drive profitability and growth, the challenge has been placed squarely at the door of marketing leadership.  Combine this challenge with the increased complexity of the marketing mix and the variety of technologies and channels available, the Chief Marketing Officer must grasp not only advertising and promotion but also public relations, interactive, social media, IT, finance, manufacturing, customer service, and branding across global markets.

The CMO Corner is here to help.  Through interviews with leading marketers you’ll gain important insight into strategies and tactics you can apply to your own business.  These are real world examples devoid of “corporate-speak” that are timely and practical.  We hope you’ll find them interesting and valuable.

New interviews will appear frequently. You can visit the archive here.